The Challenge
As a company in a very creative industry, Overtone was looking for a website to appeal to creative directors and help them showcase how dynamic, flexible and creative they are as a company. They also wanted to have their promotional video playing as people entered the website and for the focus to be on that and the audio that goes with it. So we had to create a website that easily allowed people to listen to their work without being too in-your-face.
Our Strategy
After our consulting phase, we decided that we wanted to create a design that focused on their audio and video but still allowed visitors to have a good user experience. Our strategy was also to ensure that we were building a website that felt creative and inspiring.
The Results
After going through drafts, we came up with a design they were extremely happy with. We created a design which focuses on the video when people enter the site and gives people the ability to easily unmute and mute the audio while they scroll through the homepage. This gives visitors a wonderful user experience.
In the backend of their website, we created a custom system that allows them to add portfolios to their website easily. These portfolio items will automatically update on their front-end website without them having to go into the website and edit themselves.
We also helped them set up their email system and gave them custom domain emails to communicate with their clients.
